Your dog belongs in every chapter, including your wedding

Your dog belongs in every chapter, including your wedding

Hand-illustrated wedding decor for couples who want their dog in the story.

Woman holding a card with a dog illustration and text, blurred background

It started with two passionate dog moms

Linda and Lucy met while volunteering at a San Francisco animal nonprofit, two lifelong animal lovers and dog moms who quickly became friends. When Linda got engaged, she knew her dog Oso had to be part of the day. What she found was disappointing: tacky, templated decor that failed to capture what every dog owner knows, that their dog is irreplaceable and one of a kind.

So she hired an illustrator to hand-draw Oso, then spent weeks sourcing vendors separately for napkins, totes, stirrers, and more, each with its own minimums, timelines, and proofing processes. It was the hardest part of planning the entire wedding.

When the day arrived, those personalized details were the most talked-about part of the wedding. But Linda couldn't stop thinking: it shouldn't have been that hard.

That's exactly what In Every Chapter, built together by Linda and Lucy, is here to solve. One destination, one set of custom illustrations, one cohesive look across every product, so you can focus on celebrating the love story, dog included.

What We Believe

Real Artists

Real Artists

Every dog is hand-illustrated by a real person who studies your photos and captures personality.

Designed for Your Aesthetic

Designed for Your Aesthetic

Every piece is designed to match your palette, not compete with it.

Unlimited Revisions

Unlimited Revisions

We don't move forward or print until you're completely happy with every detail.

How We Create

From your photos to final products

Person taking a photo of a golden retriever with a smartphone.

You Send Photos

3 clear photos of your dog that show personality and key features.

Person drawing a dog illustration on paper with markers on a wooden table.

We Hand-Draw

Our illustrators create custom portraits in your chosen style and palette.

Napkin with a dog illustration and text held by hands on a light background

You Approve

Review proof mockups and request changes until it feels perfect.

Gift set with a bottle and glasses in a box with a gold ribbon, surrounded by flowers on a light background.

We Produce & Ship

Professional printing on premium materials, delivered ahead of your wedding.

Meet the Team

We are always hiring for talented designers, apply at hello@ineverychapter.com.

Black and white line drawing of a person with short hair on a white background

Linda

Head of Design & Product
3 dogs sitting in a row looking longingly at the camera. 2 pittie mixes and 2 aussie mix

Theo, Oso, Rex

Chief Happiness Officers
Black and white line drawing of a woman with long hair on a white background

Lucy

Head of Client Experience & Operations

Real Celebrations

Dogs we've celebrated at weddings across the country

Celebrate Your Dog

300+ couples have celebrated their dogs on their wedding day. Yours is next.